I developed this visual identity for a hypothetical brand as a creative exercise. I wanted to explore a brand identity that felt whimsical and fun with a refined aesthetic.
I fleshed out multiple aspects of how this brand might appear in the world, including the logo, packaging, menus and website.
The Pigeonhole brand is trendy but accessible. The bold and contrasty typeface of the logo and header text connotes high-quality and friendliness.
